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The Neater Pets Story

Neater Pets Story - Duke the Messy Eater

Adopted dogs and cats rescued from shelters have inspired some of Neater Pets’ most important products. In fact, a rescue dog named Duke can be credited with sparking the idea that launched the company.

Fernando Becattini, Jr., CEO, and founder of Neater Pets, first came up with the idea for the Neater Feeder when he noticed all the spilled food and water around his dog’s bowls. He thought to himself that there had to be a better way to feed pets than simply placing a pair of bowls on the floor.

Duke and Dakota, the Becattini’s two rescue dogs, were world champion mess makers. Duke was particularly good at it, which is probably why he had been returned to the shelter by three previous owners before the Becattini’s adopted him. After running around the yard on a hot day, one of Duke's favorite tricks was to tip over his entire bowl of water and lay in it to cool off. Something needed to be done.

Determined to stop Duke’s mess and help prevent other pets from being re-homed due to their destructive behaviors, Fernando invented the first mess-proof feeder ever brought to the market, the Neater Feeder.

Since 2009, the Becattini’s have adopted several more rescues that have inspired more products to solve everyday pet problems. These include the Neater Scooper, Neater Slow Feeder, Neat-Lik Mat, Neater Mat, and more!

Thanks to this success, we can now give back to the rescue pets that inspired us by donating to local animal shelters.

Neater Pets makes most of our products in the USA. We have four manufacturing plants and a distribution center located in Michigan. Our home office is in Pennsylvania. Even though our corporate office only consists of 10 people, most of whom are part of the Becattini family (and the rest are like family!), we are helping to provide US-based jobs to hundreds at our production facilities and distribution warehouse.

The Neater Feeder and paw-plate logo, "Spoil the pet. Spare the floor." And "The Feeder that's Neater" are Trademarks of Neater Pet Brands, LLC, Malvern, PA.

The Neater Feeder is patented under U.S. Patent No. D606,711, D625,887 and 8,516,975 B2. It has several other U.S. and international utility and design patents pending. Neater Scooper is patented under U.S. Patent No. 9,133,592.